My senior year, I competed in the National Student Advertising Competition. My group and I made a full campaign for our client, AT&T. Our campaign targeted Gen Z members, as one of our goals was to increase brand recall so that when our audience is old enough to buy their own cell plan, AT&T is their first instinct. This competition gave me great experience in seeing out the completion of a campaign, working with all elements (creative, media and writing) to ensure a cohesive product. I worked on the creative team to bring our campaign to life with visual elements.